The Customer Experience Field Guide

The customer experience is important, right? Of course it is, but why aren’t more resources available to help entrepreneurs?

Dave Fish (PhD, Psychology, 2000), CEO of CuriosityCX, aims to bridge that gap with his new book. A professor at the Sam M. Walton School of Business at the University of Arkansas, Fish offers practical advice on how to approach the customer experience and make sure that your organization is maximizing its resources and performing at its best.

This step-by-step guide is for both newcomers and veterans to the field of customer experience, known by the shorthand “CX,” and walks readers through the system of setting up provisions, creating a customer persona, mapping out a customer journey, and compiling data and metrics—all of which can help situate any organization for positive and meaningful change (which is a hallmark of CGU’s Positive Psychology teachings). (BookLogix) Fish’s book is available at the BookLogix Bookstore.